This chapter explores diversity management as a strategic approach to address social inequalities in the context of globalization and demographic change. It focuses on the complexity of the concept of diversity, taking into account various aspects such as gender, race, age, nationality, sexual orientation, physical and mental abilities, cultural background,...
The university museums protect, conserve and present the cultural heritage related to education. The paper presents the initiative of the Athens University History Museum of the National and Kapodistrian University of Athens (NKUA), a university museum that organizes for the first time in a university space a temporary exhibition dedicated...
Athens University History Museum (AUHM) was inaugurated in 1987 in the context of the 150th anniversary of the National and Kapodistrian University of Athens (NKUA) Institution since its establishment. Its integration in the cultural center of Athens makes it special on a global level because very few universities have managed...
Global urbanization brings the urge to identify the most intelligent methods to cope with the challenges arising in the modern society. Sustainable and smart cities are the new target for urban development; their representatives are being forced to identify and develop new strategies to increase their city’s performance and ensure...
In the context of the creative industries, the museum serves as a promoter of tourism, economic development, education, and science. In the era of the onslaught of Artificial Intelligence (AI), we are witnessing an expansion of opportunities to optimize its role as a communicator of values and information. In order...
This paper explores the role of social media platforms in promoting and preserving intangible heritage, a key element of local, regional, and national identity. Platforms such as Facebook, YouTube, Instagram, and TikTok enhance the visibility and appreciation of traditions, customs, and artistic expressions while encouraging their transmission to future generations....
The paper analyzes the integration of Intangible Cultural Heritage (ICH) into higher education, focusing on challenges, opportunities, and effective strategies for overcoming barriers. It is part of a broad multicultural project that aims to integrate and better manage the national intangible heritage in order to raise awareness of European common...
This study explores the growing global focus on sustainability in museums and cultural institutions, examining how digital marketing can support both sustainability and cultural identity. It provides insights into best practices, strategies, and challenges faced by cultural organizations, offering recommendations for improving sustainability and digital marketing in the Greek cultural...
This introductory video presents the core concepts of Module 6, clarifying what constitutes Intangible Cultural Heritage (ICH), from oral traditions to craftsmanship. It situates ICH within sustainable tourism frameworks, explores its importance for destinations, and highlights the role of sustainability principles and UNESCO-aligned policies in responsible development, while introducing key...
This is a file that helps build a map of different Fado players who operate around the world and connect the places to Portuguese emigrant communities.