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Lesson 1. Marketing Theory Concepts
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Overview and Understanding of Intangible Cultural Heritage
MODULE 1 Overview
Lesson 1. Definition and Importance of Intangible Cultural Heritage
Lesson 2. History and Stages in Defining Heritage
Lesson 3. Collective Identity: Definitions and Dimensions
Lesson 4. European Identity and European Intangible Heritage
Lesson 5. UNESCO's Efforts in Safeguarding Intangible Heritage
Lesson 6. EU's Efforts in Safeguarding European Intangible Heritage
Conclusion
Quizz Module 1
9 lessons, 1 quiz
Legislation and regulations at local, national and EU level
MODULE 2 Overview
Lesson 1. The Local Level of ICH Protection
Lesson 2. National Level of ICH Protection
Lesson 3. Shared ICH Elements Across EU Countries
Lesson 4. EU Level of ICH Protection
Quizz Module 2
6 lessons, 1 quiz
Types of ICH – Categorization of intangible heritage
MODULE 3 Overview
Lesson 1. Categorizing intangible cultural heritage. Approaches and challenges
Lesson 2. Limits and New Perspectives on Categorization
Lesson 3. Mapping and classifying cultural heritage: The CarPaTO Case Study
Conclusions
Quizz Module 3
6 lessons, 1 quiz
Explaining Tourism Heritage Value and Impact on Culture, Economy, and Society
MODULE 4 Overview
Lesson 1: Understanding Heritage in the Tourism Context
Lesson 2: Tourism Impacts on Culture, Economy, and Society
Lesson 3: Community Involvement and Local Agency
Lesson 4: Policy, Governance, and Ethical Tourism Futures
Quizz Module 4
6 lessons, 1 quiz
Managing ICH Preservation and Safeguarding
MODULE 5 Overview
Lesson 1. Foundations of ICH Safeguarding
Lesson 2. Documentation, Inventorying, and Legal Frameworks
Lesson 3. Transmission, Education, and Revitalization
Lesson 4. Innovation, Interpretation, and Community Engagement
Quizz Module 5
6 lessons, 1 quiz
Sustainable Tourism Practices: The Role of Intangible Cultural Heritage and Community Involvement
MODULE 6 Overview
Lesson 1. Sustainable Tourism and Intangible Cultural Heritage (ICH)
Lesson 2. Community Involvement in Tourism: Frameworks for Participation and Governance
Lesson 3. Benefits and Opprtunity: Patways of Sustainable Tourism Practices for ICH
Lesson 4. Risks, Ethics and Implementation: From Challenges to Safeguards
Lesson 5. Recommendations and Future Directions
Quizz Module 6
7 lessons, 1 quiz
Marketing and methods of promoting ICH
MODULE 7 Overview
Lesson 1. Marketing Theory Concepts
Lesson 2. Digital Tools
Lesson 3. Ethical Considerations in Marketing ICH
Lesson 4. Application of theory to a real world case study scenario
Quizz Module 7
6 lessons, 1 quiz
Intangible Cultural Heritage preservation, understanding and promoting of EU integration processes
MODULE 8 Overview
Lesson 1: European integration and intangible cultural heritage – United in diversity
Lesson 2: EU Cultural and Creativity policies
Lesson 3: Subsidiarity and ICH
Quizz Module 8
5 lessons, 1 quiz
Contemporary Challenges and Solutions for the Management of ICH (Multiculturalism, Crises, Etc.)
MODULE 9 Overview
Lesson 1: Foundations of ICH and Contemporary Challenges
Lesson 2: Multiculturalism and Cultural Conflicts in ICH Management
Lesson 3: Crisis Management – Pandemics, Natural Disasters, and Conflicts
Lesson 4: Solutions and Methodologies for Sustainable ICH Management
Quizz Module 9
6 lessons, 1 quiz
Ethical Foundations of ICH: Ownership, Consent, Representation & Sensitivity
MODULE 10 Overview
Lesson 1: Ethics and ICH: Identity, Dignity, Participation
Lesson 2: Ownership and Custodianship: Rights, IP, and Data Sovereignty
Lesson 3: Consent and Representation — FPIC, Misrepresentation, Appropriation
Lesson 4: Preservation vs Commercialization; Global Promotion with Local Control
Quizz Module 10
6 lessons, 1 quiz
Funding and Resource Mobilization for Intangible Cultural Heritage
MODULE 11 Overview
Lesson 1: Resources for research
Lesson 2:Identification of Funding Sources
Lesson 3:Collaboration and Stakeholders
Lesson 4: Good practices
Lesson 5: Guidelines for Mobilizing Resources for ICH: Strategies and Tools
Quizz Module 11
7 lessons, 1 quiz
Final quizz
Final quizz
1 lesson, 1 quiz
