Required resources before you begin
To proceed with this module, read
- 📖 Read Chapter 7 of Handbook on Intangible Heritage
- 🗂️ Review the case studies developed for chapter 7 from the Manual
ℹ️ These materials provide the foundations you’ll need to get the most out of this module.
This module covers marketing theory and digital promotion strategies for Intangible Cultural Heritage, with a focus on ethical considerations and real-world applications. Greek case studies and INTHRACE partner examples illustrate how ICH can be promoted effectively and responsibly.
Learning Objectives
By the end of this module, learners will be able to:
- Apply marketing theory concepts to ICH promotion contexts.
- Use digital tools effectively for ICH visibility and outreach.
- Identify ethical boundaries in ICH marketing and promotion.
- Develop a marketing approach for a specific local ICH element.
Lessons in this Module
- Lesson 1. Marketing Theory Concepts for ICH
- Lesson 2. Digital Tools for ICH Promotion
- Lesson 3. Ethical Considerations in ICH Promotion
- Lesson 4. Application: Real-World Case Study in ICH Marketing
Before diving into the four lessons, watch this short video introduction to Module 7 – it’s an overview of the required resources produced with Notebook LLM: